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Willy Wonka Day
"Mr Willy Wonka can make marshmallows that taste of violets, and rich caramels that change colour every ten seconds as you suck them, and little feathery sweets that melt away deliciously the moment you put them between your lips. He can make chewing-gum that never loses its taste, and sugar balloons that you can blow up to enormous sizes before you pop them with a pin and gobble them up. And, by a most secret method, he can make lovely blue birds' eggs with black spots on them, and when you put one of these in your mouth, it gradually gets smaller and smaller until suddenly there is nothing left except a tiny little DARKRED sugary baby bird sitting on the tip of your tongue.”
~ Charlie and the Chocolate Factory, Roald Dahl, 1964
Now that’s some sweet confectionery talent! February 1st marks a magical moment straight out of Charlie and the Chocolate Factory, Roald Dahl’s beloved 1964 children’s novel. It’s the very day that the lucky holders of rare golden tickets—hidden inside chocolate bar wrappers—were invited into the whimsical world of Willy Wonka’s factory!
Dahl’s inspiration for Charlie and the Chocolate Factory came from his own childhood. As a 13-year-old, he was a chocolate taster for Cadbury, receiving boxes filled with 12 foil-wrapped bars—one “control” bar and 11 exciting new flavors. His schoolmates would eagerly sample and critique them, shaping the future of chocolate-making.
But the intrigue didn’t stop there! The novel’s scheming chocolate spies, determined to steal Wonka’s top-secret inventions, were rooted in real events. In the 1920s, competition among chocolatiers was so intense that rival companies sent spies to swipe each other’s latest innovations. During Dahl’s boyhood, the rivalry between Cadbury and Rowntree’s was so legendary that their tales of espionage became the stuff of candy-coated lore.
Who knows? This "scrumdiddlyumptious-ly" vibrant tartan might just be the "golden ticket" for any Willy Wonka fan. So why not take a chance on some classic chocolate today? You never know what wonders might unfold—it just might be your lucky day! 💜 ❤️ 💛 🖤 💜 🍫 🍫 🍫
Today is "golden ticket" day! In the book, Charlie and his grandfather, visit Willy Wonka's chocolate factory with the rest of the golden ticket holders. Interestingly, for the 1971 movie, the date was changed to October 1st, possibly because the movie locations used for the film, were filmed during the another season.
In the story, the five children are greeted outside the factory by the eccentric visionary Willy Wonka. The inside of the chocolate factory is magical, and the workers are revealed to be the tiny cacao-loving Oompa-Loompas, rescued from Loompaland by Wonka. As the tour progresses, four of the children, too self-centred to follow the rules, suffer bizarre -and often painful -consequences. In the Chocolate Room, the gluttonous Augustus Gloop falls into the river of chocolate and is sucked into a glass pipe carrying the liquid chocolate to be made into fudge. The gum-obsessed Violet Beauregarde steals a piece of experimental chewing gum, which turns her into a blueberry. The extremely spoiled Veruca Salt tries to seize a trained squirrel to have for herself, but the squirrels identify her as a bad nut and toss her down a garbage chute. Mike Teavee inserts himself into an experiment on sending candy bars through television and is shrunk to pocket size. The Oompa-Loompas regularly break into moralizing songs to comment on the children’s misbehaviour. At last, Wonka tells Charlie that, because of his respectful behaviour, he is being given the chocolate factory.
This famous story had a sequel, Charlie and the Great Glass Elevator, published in 1972. This continues the story of Charlie and Willy Wonka as Charlie and family aboard the flying Great Glass Elevator. The Elevator accidentally goes into orbit, and Mr. Wonka docks them at the Space Hotel USA. Their interception of the hotel is mistaken by approaching astronauts and hotel staff in a Commuter Capsule and listeners on Earth (including the President of the United States) as an act of space piracy and they are variously accused of being enemy agents, spies and aliens!
This tartan, designed by Vicki Lauda uses colours inspired by chocolate and sweets (candy) wrappers!
For more on phrases and words that became popularized and well known following the novel's publication and the subsequent film, click the book cover illustration.